In a world where consumers spend less than 10% of their income on food, Niels, a dedicated regenerative farmer, poses a critical question: “How can we motivate consumers to value food again?” As he pioneers in Lithuania a revival of the connection between consumers and their food sources, Niels believes that the answer lies in the very soil he cultivates and the compelling stories it holds about the origin of healthy and tasty food.
To meet with Niels and learn about his story we travelled through endless fields of wheat in Ukmergė, Lithuania, where the signs of a changing climate are unmistakable. While farmers in Lithuania prepare for their main growing season. This year’s dry spring (10-35 mm precipitation instead of 50-60mm) with a record of the second warmest May recorded since 1961, is just the latest blow. More and more farmers have to deal with unpredictable weather patterns and erratic rainfall.
My goal of having the farm is not just to grow food only, but also to create a closer connection with consumers.
Niels Peter Pretzmann
Niels is aware of the toll that climate change is taking on farming and therefore adopted to regenerative farming practices focussing on soil health to create a resilient amd robust system. He has observed a surge in organic and regenerative farming methods in his home country of Denmark and wants to implement these practices in Lithuania, where regenerative farming has yet to gain traction. While he mentions that still some work needs to be done to restore the degraded land he also explains that he feels responsible to take an approach that has a positive impact on the climate.
Nonetheless, when we discuss regenerative farming, the focus is on creating an environmentally holistic approach that ensures soil health, minimising the need for external inputs. This allows the ecosystem to function independently, progressively enhancing the land’s fertility each year. However, there is also a socio-economic aspect to regenerative farming that is as important as the environmental aspect. Farmers like Niels are aware that they need to engage with the community around them to make their work a success. Regeneration is not an one-person task, but a communal effort.
Niels’ Journey: From Traditional Farmer to Regenerative Entrepreneur
Niels, a native from Denmark, comes from a lineage of traditional farmers. He began his own farming career at the age of 14, working on a 12 ha farm field owned by his neighbours. By the time he was 23, Niels had purchased his own 30 ha piece of land and embarked on the path of conventional farming, a farming method promoting the use of chemical inputs to boost yield performance. While laughing he explains that this era was also known as the “Green Revolution”.
Niels primarily grew monoculture grains, which he noted was considered innovative at the time. He had no concerns about this farming method initially; these concerns only emerged later in his career. In 1989, he transitioned from farming to carpentry, purchasing a bankrupt industrial window frame factory. For the next 20 years, he ran this business, which incorporated sustainability through its partnership with the Forest Stewardship Council (FSC), the first in Denmark. This made him a pioneer in sustainable window frames manufacturing in Denmark. Through the partnership he learned more about climate change, sustainability and the importance and responsibility of including sustainable methods into his business.
His life took a turn during a business trip to Lithuania, where he fell in love with Vilnius, enchanted by its charming atmosphere and stunning architecture. In 2005, Niels sold his business to a larger Swedish conglomerate and used the proceeds to purchase properties in Vilnius, including “Senatorių Pasažas” a building with a restaurant at the heart of the old town. This marked his entry into the food and hospitality sector. Now Senatorių Pasažas is a vibrant venue dedicated to sustainably grown foods with 9 specialised shops and two restaurants called Nineteen18 awarded with a Michelin Star and 14Horses awarded with a Michelin Bib Gourmand.
It’s also important to make sure that my business leaves a positive impact on the health of our planet and its people.
Niels Peter Pretzmann
Niels’ restaurants aim to serve organic food, an idea seeded from Denmark where organic food was setting foot. But unlike in Denmark, organic products were not seen as added value yet in Lithuania. Niels however, was determined to find organic farmers supplying him with organic produce. While he could find organic farmers he could not find farmers that could supply him regularly with fresh organic produce he could use in his restaurant. This brought him to the idea to go back to farming and start his own regenerative/organic farm with an on farm restaurant called the ‘Red Brick’ in Lithuania. His mission is to get the quality of the produce as high as possible. In his opinion organic regenerative ingredients have the best quality which impacts the taste of food.
Consumer Engagement through Shortening the Supply Chain
Niels’ business places customers at the center while producing sustainable, local, and flavourful food. This way, his activities touch on all three aspects of regenerative farming principles: The environmental, economic, and social.
Niels is deeply committed to connecting consumers to his farm, as he firmly believes that consumers should be involved at the very beginning of the supply chain, rather than just at the end. He actively engages with consumers through a wide range of methods and activities, with the goal of fostering a sense of community around his farm and promoting its regenerative practices.
Engagement with his customers primarily occurs through his restaurants and shops. One of these restaurants, known as “The Red Brick,” is particularly noteworthy. Situated right on the farm, it stands out as the only organic certified restaurant in Lithuania and has this year received the prestigious Green Michelin star. This achievement is a testament to its outstanding sustainable and eco-friendly culinary practices, setting a high standard for others to follow. Shortening the supply chain involves creating added value products, using the small shop on the farm, and other shops scattered across several areas selling products made from the farm’s organic vegetables and herbs. These shops not only offer fresh produce but also a variety of homemade jams, pickles, and sauces that are crafted from the farm’s harvest. Selling other products made by local sustainable farmers supports the local economy by connecting customers to local farmers produce, and significantly reduces transportation emissions associated with shipping food over long distances.
Furthermore, the farm tours organised by Niels attract a diverse array of groups. These range from farmers eager to learn from Niels’s innovative business practices to school children visiting as part of educational trips. The farm accommodations are a significant draw for local agro-tourism, providing visitors with an unique and immersive experience of farm life. Additionally, the annual ‘Farm on Fire’ Festival and conference, held at the farm are increasingly popular. The festival attract around 2000 individuals who might not have a prior interest in agriculture but come to enjoy themselves, listen to music, and savour the delicious food produced and prepared on-site. During the festival, attendees are also encouraged to support and learn about sustainable agriculture through engaging in conference talks, they broaden their understanding and appreciation of regenerative farming practices.
Business model
At Niels’s farm, the production of Angus beef is absolutely vital for the farm’s finances. Niels has a herd of 400 Angus cows on his 600ha farm, of which 570ha are used as pastureland. The cows are grass-fed, which helps decrease greenhouse gas emissions and promotes a healthier ecosystem. As the cows graze, their hooves and manure influence the soil structure, making it easier for carbon to be absorbed and stored in the soil while improving biodiversity. This natural process enhances soil fertility and captures more carbon, contributing positively to the environment.
We do create the future of organic agriculture by learning from the best practices every day.
Liudas Gaivelis
The grass-fed cows are combined with the use of regenerative agricultural practices such as minimum tillage (8cm soil cultivation and not flipping the soil over). On top of that they use strategic crop rotation, which includes interchanging cover crops, grassland, and young wheats (which provide whole seed foods for the cows), which has an immensely positive impact on the previously degraded farm fields. These practices help to restore soil health, reduce erosion, and increase biodiversity.
When we asked Niels about the impact of these practices, he recalls a recent observation: “Yesterday evening, I visited one of our pastures and to my surprise I met with fifty Angus cows accompanied by around fifty storks. I think that is a sign that a fair amount of the microorganisms as well as worms, snails and bugs are coming back making it a fair hunting ground for storks.”
However, he also mentioned that crop yields are not yet optimal. They expect to reach the desired yield levels within the next two years. Slow and steady progress becomes visible.
Additionally, to shorten the supply chain of the Angus beef, Niels has opened his own slaughterhouse on the farm after a long period of waiting for municipal permission to operate. This facility will also help shorten the supply chain of meat production in the region, and it is open for use by other farmers as well, fostering a sense of community and shared resources. The diverse operation requires a strongly knit team that operates according to the same principles. During a conversation with Liudas Gaivelis the Head of Organic Agriculture he mentions:
“I feel confident working at Farmers Circle, the working conditions are good: I have the freedom to make my own decisions on top of that I feel part of a community with a mission. We do create the future of organic agriculture by learning from the best practices every day.”
Conclusion
Niels’ story exemplifies that building a regenerative agricultural business is a multifaceted endeavour. He demonstrates that true sustainability goes beyond soil health. It requires a holistic approach that prioritises both the environment and the well-being of the community. By focusing on regenerative practices, and local engagement, Niels has created a model that nourishes the land, strengthens the community, and advocates for healthy, local food.
About Cycle to Farms
Our journey began in May 2022 in the Netherlands and spanned 15 countries across three continents over 1.5 years. As we progressed, we gained valuable insights into regenerative farming practices, which we cover in a series of articles.
We visited more than 25 regenerative farms in various contexts, gathering lessons and insights on transitioning to climate-resilient agricultural practices. This experience gave us a deeper understanding of how farmers regenerate their land, how to best support regenerative farmers, and how to inspire others to transition to regenerative agriculture.
The farms we visited ranged in size, from a few hectares to thousands, and varied in soil type, from clay-rich fields to rocky and sandy desert soils. We observed diverse production systems, including arable farming, fruit orchards, food forests, and market gardens. Many farms integrated multiple production systems, demonstrating the adaptability of regenerative agriculture.
Despite their diversity, all farms shared a common goal: combating climate change, strengthening soil health, improving water management, and increasing biodiversity. The farmers we met were solution-oriented, guided by shared principles while innovating unique practices and business models suited to their contexts.
Now that our cycling journey is complete, Cycle to Farms is entering a new phase in academia at MIT.