Simon Quince, estate manager at PJ Lee and Sons, and his team have adopted several autonomous John Deere solutions since he started at the farm eight years ago – demonstrating their confidence in the technology. Highflyer Hall, near Ely, Cambridgeshire, comprises 5,100ha, and Simon works alongside farm directors Richard, Andrew and Christopher Lee, while Pretoria Lee is estate co-ordinator.
Growing a mix of predominantly potatoes, wheat, sugar beet and maize within a 35-mile radius, Simon believes that John Deere’s automation technology has transformed the farm’s management. “Automation has changed my world as a manager,” says Simon. “Each feature benefits us differently – but it has made the business as a whole run more efficiently.” The farm is spread out, which poses its own challenges. And it employs 35 full-time staff, with the numbers increasing during potato harvest. This is where the John Deere Operations Centre is crucial for team management, as Simon can check all 16 tractors’ locations, progress and fuel consumption on the app.
High-Tech Tools for efficient management
The fleet comprises an X9 1100 combine harvester, two 9RX, two 8R, eleven 6Rs of different horsepower, with 14 extra hired in busy periods also a R975i trailed sprayer, along with two Agrifac sprayers which run John Deere satellite and Modular Telematics Gateway (MTGs). This allows them to link to the John Deere Operations Centre, meaning data can be streamed back and forward, with all drivers able to use the John Deere technologies, other equipment like potato harvesters are also harvesters, linked up to John Deere technology. The team use a variety of technologies in everyday farm management, including section control, Machine Sync, Data Sync, AutoTrac, AutoPath and the Operations Centre. So what benefits do they find? Section control automatically turns sprayer nozzles on and off at specific locations in a field, which reduces overlaps and gaps in applications. “We have been taking that for granted for years now but it is a vital asset,” Simon says. “It reduces any overlaps with the sprayer, causing less crop damage and has a smaller environmental impact.”

Data Sync saves so much time; it is consistent between tractors which means that even the tractors that are used solely for road work could be used in the field if required.
Simon Quince
Machine Sync synchronises the position of machinery working together to make unloading safer and easier. This is particularly useful when it comes to arable and potato harvest, enabling seamless transfer of crops into trailers.
Data Sync allows farmers to manage their data from various sources, eliminating the time spent transferring files from computer to tractor and back. “Data Sync saves so much time; it is consistent between tractors which means that even the tractors that are used solely for road work could be used in the field if required,” says Simon.
AutoTrac includes features such Auto Steer, Auto Path and Turn Automation and can be added to a variety of machines to increase efficiency. Simon believes these make jobs easier while also securing savings in chemical and seed inputs. “Our stock level is at an all-time low; we are able to order an exact amount so there is nothing left in the shed.”
More than just machines: How automation benefits the whole team
Simon has seen benefits from autonomous technology across the business – and importantly in staff morale and job satisfaction. “Automation reduces driver fatigue; I’ve found staff are happier to work longer hours because we can give them an estimated time for how long a field/job will take them to complete,” he explains. “Mental health in farming is at an all-time low; by decreasing the pressure on our workers we are able to minimise this.” A surprising benefit of the Operations Centre has been fuel savings. By uploading field data, Simon can plan work such as tillage and drilling and know how long these actions will take. “We are able to look to see if tractor is able to finish a field on its current tank,” he says. The Operations Centre is the hub of the whole operation and has enabled the farm to go paperless. In addition, it provides complete traceability, so Simon can bring any documents up in a few clicks, including the weather on any particular day.

Digital boundaries enable consistent performance across the team
“Setting up field boundaries in the Operations Centre was time-consuming, but the benefits have completely outweighed this,” remarks Simon, who created all the boundaries himself to avoid any confusion. “Once the boundaries were set up, features like Auto Path, Auto Steer and Turn Automation fell into place, which means now, our drivers are passengers when in the field,” he explains. “The drivers are always updating us on any changes that need to be made to the boundaries, which I can do from the Operations Centre.”
Key lessons have been learnt around adoption and adaptation too, with Simon believing that that newer kit which is more technologically advanced is more attractive to new employees. “Farm workers enjoy the low stress role,” he says. “And for us the work is consistent; less experienced drivers are able to produce the same work as those who are more experienced.” Despite some criticism at first, Simon’s staff are now all on board., “The newer generation of farm workers are adapting a lot faster – they are really keen for it.”
Automation reduces driver fatigue; I’ve found staff are happier to work longer hours because we can give them an estimated time for how long a field/job will take them to complete.
Simon Quince
Autonomous future for more productivity
Looking to the future, Simon is hopeful that, when it becomes available in the UK, there will be the possibility to use fully autonomous tractors on the farm. He also believes that this could help tackle labour issues in the UK. “The tractors have unlimited work hours, meaning they could work 24 hours a day – something that drivers cannot do,” he adds. “But autonomous agriculture doesn’t mean less staff on the farm, it would mean the current staff are able to be more productive.” In Simon’s opinion, the technology is going to continue to develop, and it is in farmers’ best interest to work with it. “A lot of farmers who haven’t used it are wary of it, but once they see the possibilities they see how it can make different aspects of the farm more efficient.”
Panel: Driver perspective

Ed Butler has worked at PJ Lee since 2018 after leaving college. His main responsibilities lie with a John Deere 9RX 640 and a self-propelled sprayer, both paired with John Deere Starfire 7000 receivers running full real-time kinematic (RTK). Ed grew up on a family farm where he used other brands, and only started using John Deere on a day-to-day basis at PJ Lee.
“It didn’t take me long to get my head round the technology,” he explains. “It is simple but effective, and the programme layout is easy to use. Completing field tasks with the technology is very simple and effective, whether that be cultivations, drilling, spraying or harvesting, all done using the same field boundaries and AutoTrac hands-free steering,” he says.
“The automation I have recently started to use is AutoPath, which has been a game-changer in saving time and fuel. I have gained 10-12% more productivity each day down to saving time setting each field up. I know when leaving a field that I have been as efficient as I can be while also doing a very neat job.” Ed has also found his workload is a lot less stressful. “When using Greenstar -John Deere’s precision agriculture technologies – whether on my sprayer or tractor, I have a very stress-free day. I know that with the help of section control and AutoTrac, my tasks will always be done at a high standard.”