Precision FarmingInter­ac­tive info­graphic: Preci­sion farming is picking up speed!

Agri­cul­ture is gener­ating more and more data, and more and more farmers are engaging in preci­sion farming. Insightful facts and figures on the topic of digi­tal­i­sa­tion.


1,000,000 Data Points

1,000,000 data points (ie measure­ments or sets of measure­ments) could be produced daily by the average farm as soon as 2025.

SOURCE: North Carolina State Univer­sity

The Internet of Things

70 percent

70 percent increase in produc­tivity expected in the agri­cul­tural sector by 2050 thanks to the IoT (i.e. sensors and other devices that produce data).

SOURCE: Beecham Research

Global Market gor smart Farming

The global smart farming market is expected to grow from US$9.58 billion in 2017 to US$ 23.14 billion by 2022.

SOURCE: Statista

JD Link

260,000 machines

260,000 machines world­wide are currently equipped with JD Link.

How much Data?

A precious resource or just a flood of data? It will depend on the compu­ta­tional models that sort, analyse and turn data into recom­men­da­tions for action.

small0,5 KB is the average storage require­ment esti­mated by Dr Scott Shearer of Ohio State Univer­sity for the data gener­ated over one year for one maize plant.
online18,4 GB of data was recorded at the same univer­sity in 2017 for a single maize plant over the growing season. This corre­sponds to 28 MBper maize grain. On 40 ha, this corre­sponds to the storage capacity of 466,000 IPhones. This is a world record for agri­cul­tural data collec­tion.

MyJohn­Deere accounts

160,000 accounts

were used world­wide in 2021.

John Deere accounts

Fast Broad­band

StadtIn urban areas of the EU, 86% of the popu­la­tion has access to fast broad­band,

Land which in constrast is lacking in more than 40% of house­holds in rural areas.


10,000 drones


flew over France in 2017.
This was half the number of unmanned aerial vehi­cles deployed in the civil sector.

SOURCE: Terre-Net

Which Advances does Digital Farming bring?

Preci­sion Agri­cul­ture


Perhaps the biggest gain from digi­tal­i­sa­tion. Targeted appli­ca­tions of fertilisers, pesti­cides and other inputs – and in the end more yield or less costs. The foun­da­tions for this are data, algo­rithms and auto­mat­i­cally controlled machines.



The machine itself is supplying more and more data – keyword Internet of Things, i.e. networked tech­nology. This makes it possible to avoid or signif­i­cantly shorten down­times. In the future, digi­tal­i­sa­tion in combi­na­tion with elec­tri­fi­ca­tion of agri­cul­tural tech­nology could bring even more advan­tages, such as finer moni­toring of machine func­tions.



Fleet manage­ment, harvest logis­tics or the trans­port of perish­able prod­ucts are still chal­lenges for agri­cul­tural produc­tion. Digital plat­forms and apps opti­mise logis­tical plan­ning. Espe­cially for contrac­tors, it is an impor­tant tool. Not only is money saved, but green­house gas emis­sions are avoided.



Having the tractor checked remotely by a tech­ni­cian or quickly sending a picture of a leaf disease to an advisor – twenty years ago it would have been unthink­able. Producers, service providers, coop­er­a­tives, trade… digi­tal­i­sa­tion will bring the players in the green sector closer together in the future.



The buyer must make sure that the manage­ment complies with the spec­i­fi­ca­tions. The author­i­ties need to be able to track the use of inputs. What used to mean a lot of paper­work or time-consuming spread­sheet manage­ment is now increas­ingly archived auto­mat­i­cally so that infor­ma­tion can be quickly down­loaded and shared.



The super­or­di­nate level. Collected data cannot only be utilised within a farm. In an anonymised form – where data protec­tion is the highest priority – they will help improve the compu­ta­tional models that make preci­sion agri­cul­ture possible.

Customer Survey 2020

Results of a 2020 customer survey on preci­sion ag

54 %

of the partic­i­pants used GPS-guided section control on their field sprayer.

82 %

of respon­dents in the UK used auto­matic steering systems. Of these, 35% used RTK preci­sion.1

67 %

of respon­dents used farm manage­ment soft­ware in 2020 in Germany.2

38 %

of farmers used fertiliser maps for NPK appli­ca­tions; in 2012, the number was 21%.

SOURCE: John Deere. Customers from Germany, France, Spain, United Kingdom, In total 558 respon­dents. 1: Out of a Total of 268 respon­dents. 2: Out of 201 Respon­dents