It’s early evening in October and the clouds are sitting low in the side valley off Gudbrandsdal, Norway, forming a dense, white veil above the Sjoa river. The contours of the mountains on the other side of the valley are just about visible. A light dusting of snow, the first of the year, gives a wintry aspect to the rolling landscape around Heidal, a village located in the Innlandet province, about 300km north of Oslo. There is a light burning in a barn on Ase Umi Skogum’s farm, as her grandson Ellan Skogum, feeds his 16 cows. The cowshed had been empty for 13 years, but the lights have been back on since Ellenbought his first two beef cows: Limousin-Simmental crossbreds – Simmental for the milk yield, and Limousin for the meat quality.

Life on a farm is something completely different. The freedom that comes with it is what really appeals to me.
Ellan Skogum
“I stood there in our neighbour’s cowshed and had to decide there and then whether or not I wanted them.” Ellan recalls. It was a ‘yes’. “Super exciting of course, but also really nice – I’m very fond of cows,” he says.
The dream of being a farmer becomes reality
Ever since he was young, Ellan knew that he wanted to be a farmer. At six months of age, he crawled around the cowshed – the same site from which his grandparents had run a dairy business. Ellan helped his grandparents with milking and tending to the cows. But in 2011, with no son or daughter wanting to take over, his grandparents closed the farm. And so, the cowshed ended up empty. It was something that started to gnaw away at the back of Ellan’s mind. Every time he called in to visit his grandmother, he looked at the cowshed and thought about his dream of one day being a farmer.

Two years ago, he did something about it: He was going to keep cows once again in his grandmother’s old cowshed. “It was a difficult decision because I’ve got a well-paid job right now, but I really like the farming life – it’s a lifestyle. The freedom that comes with it is what really appeals to me.” Given his job with a regional electricity firm, he decided to opt for beef cattle rather than going into dairy. “I don’t have quota; you have to invest a lot just to get started in dairying and it demands a lot of work on a daily basis. But you can run a beef herd alongside your regular job.” His aim is to expand steadily and ultimately become a full-time farmer.
The turning tide: A new generation shapes Norway’s agriculture
As in other European countries, the number of farmers is decreasing in Norway. On average, one farmer leaves the industry every day. Ellan’s grandmother sees signs of this decline in her own village. “Twenty or 30 years ago, Heidal had 113 dairy farms, and now there are about 10 left. In those days, a lot of farmers had a summer farm in the mountains. Now I know of only one.” But it looks like the tide is turning, because her grandson is not the only one to show an interest. In Heidal, there are more young entrepreneurs who are going back to the farming life. In the past two years, five to six new farming operations have started up, most specialising in beef cattle or sheep.


Ellan’s in-laws are another example of this trend. Terje Jonny Sveen and his family, together with a number of farm workers, run a dairy herd of 60-65 dairy cows, and with an annual production of 600,000kg of milk. His son, Even Nystuen Sveen has started up a beef farm with 40 head of cattle. In 2026, the family farm will mark its 100th year. “Being a farmer is in the genes,” says Terje, as the fourth generation in his family. “I love everything to do with farming – from cows to tractors. I’ve got that from my father, and my son has got it from me.”
Eight John Deere – and each one has its task
The tractors on the Sveen family farm represent about 40 years of green and yellow lineage. “My father bought the first one in 1984,” says Terje. “That was a John Deere 1640 – we still have it. We now use it mainly for hauling timber out of the woods.” Today, the fleet consists of another six John Deere tractors. In 1993 there was a 6300, a 6310 in 2000 and even a 7700 in 2007, which Terje replaced six years later with a 6140R. “Buying the 7700 might have been a rather impulsive act. I was really excited about this American series, but in practice this machine really is too big for Norwegian conditions,” he says. “German John Deeres work best here. They’re lighter and easier to operate than the American ones.” There are two 6M series tractors in the yard: A 6155M and a 6120M. Two of Terje’s tractors are fitted with precision agricultural technology. “GPS makes work much easier. We use it for mowing, spreading fertiliser and spraying. As well as using less fuel, all you need to do is drive so you don’t need to pay as much attention. By the end of the day, you really are less tired.”
Today children are taking over farms or starting up a new one because they want to. That is a completely different kind of motivation, and something we’ll have to use to our advantage.
Terje Jonny Sveen
There is one more John Deere 2020: The hobby tractor. Terje sees nothing strange in having eight tractors, 60 dairy cows and 40 beef cattle. “It’s a passion,” he says. “I want the right tractor for the right job. For lighter work we use lighter tractors, and vice versa. John Deere has good products and provides a good service.” The dealer is an hour’s drive away from him. “The young people who work there usually get it. They’re handy with computers and drive the tractors at home themselves.”
The future grows in Heidal
As a farmer, Terje can see the future of agriculture in Heidal. “We farmers are really important for society: We produce food. It’s good to see the younger generation following their passion. “During the 50s and 60s, sons took over their fathers’ farms because they had to, because it was expected of them. Now children are taking over farms or starting up a new one because they want to, because it’s something that interests them. That is a completely different kind of motivation, and something we’ll have to use to our advantage.” Terje’s son and grandson are examples of this – they’re making considered decisions. “Of course, costs for diesel, fertiliser, straw and feed are increasing constantly, but I can see the opportunities,” says Ellan.


To prepare himself for his new life, he did a course in agricultural economics and took time off work to find his feet. He also travelled to get inspiration from other farmers. Ellan is expecting the demand for locally produced food to increase. “Next year a new slaughterhouse will be opened here in Otta, about half an hour’s drive away. That means the animals don’t have to be transported to Hamar or Åndelsnes, which is more like 200km away. Something the consumer wants is local food production, and I can certainly help with that.”
His aim is to grow his herd to 40-50 head. “There’s a living to be made from that, which means I can make a living from the farm.” Instead of investing right away in large machines and materials, he wants to build a larger cowshed. “I want to show others that it’s possible – that we, as the young generation, can build a farming business back up. I was born and raised here; I’m proud of Heidal and of the farmers here.”

With John Deere machines, you simply know where you are with it. If you maintain them well, they will just keep going.
Østen Sanden
But life on the farm also brings challenges
Østen Sanden is another young farmer from Heidal who would like to become a farmer, although he’s currently on a work placement with the well-known Fjellnett. Being a farmer is also in his genes. His grandfather had the first John Deere in Heidal, an 1120. “I grew up with John Deere,” he says. “It’s the only brand the family ever used.” There is another John Deere, a 6210R from 2014. “The newer they are, the better they work,” he says. “I learned to operate them from an early age. The tractor looks great and works well. You know where you are with it.” The light maintenance work, like changing the oil, is something he does himself. “They’re really reliable; if you maintain them well, they will just keep going.”
Østen’s parents, Jan Egil and Gro-Anita, are both from farming families and have taken over a dairy farm from Gro-Anita’s parents. In 2019, they joined forces with two other dairy farms. Together they now run a 70-head dairy herd with an annual production of about 500,000 litres. The cowshed has been automated as much as possible, with robotic milking, feed and manure management systems. But uncertainty about survival persists.
“We stopped running our own farm and went into a collaborative venture because we all thought that would give us some free time,” explains Gro-Anita. “But it didn’t work out like that. And prices just keep going up.” The biggest worry is her husband’s health, as he struggles with severe back pain. He is currently doing a two-year course to train as a technical engineer, to improve his opportunities in the future, and she works full-time in domestic care services. “It would have been really nice if we could have run the farm together,” she says. “I think that would have been better, but as farmers’ wives we have to go out to work to make ends meet. We no longer really enjoy it.”
However, she holds out some hope. “If we did stop, we wouldn’t sell our quota right away. Østen has two younger brothers; we wanted to keep the option of passing the farm on – and Heidal shows it can be done. Young farmers are starting up again. They’re real patriots. They love Heidal and they love the farming life. It’s something that inspires hope.”